Marketing and Business Administration student places 3rd at Stukent + DECA Social Media Marketing Challenge!

The Stukent Social Media Marketing Challenge provided the opportunity for students to compete in the world’s first social media marketing simulation used by top institutions around the world. Students tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company. Their online strategy included marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Students scheduled and promoted content to post on each platform, targeted specific audiences, and analyzed success through 6 rounds of a simulation.